Menciptakan Keunggulan Bersaing pada Perguruan Tinggi Swasta (PTS) Melalui Keunikan Sumber Daya: Kajian Empiris Kebijakan Merdeka Belajar Kampus Merdeka (MBKM)
نویسندگان
چکیده
Kebijakan Merdeka Belajar Kampus (MBKM) mendorong perguruan tinggi untuk meningkatkan kolaborasi. Tujuan penelitian ini adalah mengkaji dampak keunikan sumber daya menciptakan keunggulan bersaing Perguruan Tinggi Swasta di Kota Palembang. Metode dilakukan dengan pendekatan kuantitatif melalui survei terhadap 104 responden pada beberapa PTS Teknik sampling yang digunakan secara stratified random sampling. analisis data model persamaan struktural (SEM) bantuan program LISREL. Hasil menunjukkan bahwa berpengaruh signifikan kolaborasi, dan kolaborasi berpenagruh tinggi. Semakin unik dimiliki maka akan membuka peluang meningkatnya ahirnya mampu PTS. Namun tidak langsung bersaing, artinya menjadi variabel intervening baik bagu
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ژورنال
عنوان ژورنال: Jurnal Manajemen (edisi elektronik)
سال: 2023
ISSN: ['2301-4628']
DOI: https://doi.org/10.32832/jm-uika.v14i2.9399